Genesis 3:6 So when the woman saw that the tree was good for food, that it was pleasant to the eyes, and a tree desirable to make one wise, she took of its fruit and ate. She also gave to her husband with her, and he ate.
1 John 2:16 gives further insight to this. The lust of the flesh, lust of the eye, and the pride of life. Jesus' temptation in the wilderness covered all these also, as He perfectly battled the temptations with Gods word. This is the trifecta of sin. All three at work against us. Oh how this will satisfy my flesh, or how that looks so good, and oh how I will be something now. Satans playbook will always intice us in one or all three of these. Only by fighting it by Gods word will we overcome.